Elevator Pitch

Practice. Refine. Deliver.

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60-Second Pitch

~190
Words

The highway-funding model is broken—the gas tax is failing, and the Highway Trust Fund is effectively insolvent. Carma is the Road Pricing Operating System that makes road pricing deployable, repeatable, and scalable. We sell a platform software subscription that replaces traditional operating overhead, plus a per-transaction fee that scales with program volume—so agencies get a living system, not a bespoke infrastructure project every time policy changes. Traditional road pricing is slow because it's tied to gantries and civil works; Carma launches smartphone-only programs in weeks, hybrid integrations in two to three months—not years. The CBO projects a $241 billion highway funding shortfall this decade—and NYC alone generates $500 million a year from a single congestion zone. That's the market we're operating in. Our anchor is the North Central Texas Council of Governments in Dallas–Fort Worth—a $23 million contract inside $28 million total contracted value, with about $3 million historical ARR and a $4.2 million 2026 projection. We land and expand—by the time mandates arrive, the operating system is already chosen. And we win because we expand agency margin: moving agencies beyond fixed tolling into programmable pricing—without the infrastructure and operating overhead.

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30-Second Pitch

~115
Words

The highway-funding model is broken—the gas tax is failing, the Highway Trust Fund is effectively insolvent, and the CBO projects a $241 billion shortfall this decade. Carma is the Road Pricing Operating System that makes road pricing deployable, repeatable, and scalable. We sell a platform software subscription plus a per-transaction fee, so agencies get a living system—not a bespoke infrastructure project every time policy changes. We're already in production with the North Central Texas Council of Governments in Dallas–Fort Worth: a $23 million contract inside $28 million total contracted value, with about $3 million historical ARR and a $4.2 million 2026 projection. We land and expand—and we win because we expand agency margin into programmable pricing without the infrastructure overhead.

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Quick Reference

Key Numbers & Talking Points

💰 Traction

$28M
Total TCV
$23M
NCTCOG Contract
$3M
Historical ARR
$4.2M
2026 Projection

⚡ Speed

3 Weeks
Fastest Deploy
2-3 Mo
Hybrid Integration

🎯 Accuracy

99.97%
Accuracy (State-Validated)
98%
Fraud Reduction

💵 The Ask

$10M
Series C Raise

🏰 Moat Points

  • Government trust earned through execution, not capital
  • Integration depth compounds with each deployment
  • By the time mandates arrive, OS is already chosen
  • Kapsch tried smartphone tolling and gave up
  • 99.97% accuracy state-validated (competitors couldn't replicate)

🎤 Key Phrases

  • "Road Usage Operating System" — the category we're creating
  • "Land and expand" — how we grow within accounts
  • "Expand agency margin" — why we win
  • "Living system, not bespoke project" — the value prop
  • "Gas tax froze" — the hook

30-Second Pitch (Memorize This)

The highway-funding model is broken—the gas tax is failing, and the Highway Trust Fund is effectively insolvent. Carma is the Road Usage Operating System that makes road pricing deployable, repeatable, and scalable. We sell a platform subscription plus a per-transaction fee, so agencies get a living system—not a bespoke project every time policy changes. We're in production with NCTCOG: $23M contract, $28M TCV, $4.2M projected 2026 ARR. We land and expand—and we win because we expand agency margin.

1:00
Pace: 100%

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